Coffee Logistics 101 | 8. What is the eighth step in the coffee supply chain?

Definition:

• The eighth step in the coffee supply chain is the retailing of coffee to consumers.

Explanation:

• Retailing involves selling coffee directly to consumers through various channels such as coffee shops, supermarkets, online stores, and specialty retailers. Retailers play a crucial role in making coffee accessible to the end consumer. They also influence purchasing decisions through product placement, promotions, and customer service.

Real-Life Application:

• In urban areas, coffee shops and specialty stores provide consumers with freshly brewed coffee and a variety of beans for home brewing. Supermarkets offer a wide range of coffee products, from ground coffee to single-serve pods. Online retailers allow consumers to purchase coffee from around the world, often with subscription options for regular delivery.

Multiple Choice Review:

1. What is the main purpose of retailing coffee?

   - a) To roast the beans

   - b) To sell coffee directly to consumers

   - c) To dry the beans

   - d) To store the beans

2. Which of the following is a common retail channel for coffee?

   - a) Coffee shops

   - b) Supermarkets

   - c) Online stores

   - d) All of the above

3. What factors can influence consumer purchasing decisions in coffee retailing?

   - a) Product placement

   - b) Promotions

   - c) Customer service

   - d) All of the above